I am not your traditional agency dinosaur.
I believe that traditional advertising is not the key to succes any longer. Your own voice is the key to succes. I will help you develop that unique voice to it’s full potential and get messages out there that speak to the people that you try to attract.
To be able to create these strong, digital, non-traditional advertising concepts I use a ‘design thinking’ approach. By using a design approach at first I tend to lead towards empathy, user centredness and creativity in our work, to ask questions like ‘what will delight the specific person that we created this for, so much that they will tell other people about it?’ Because let’s be honest. Would you rather buy from a company that saw you as a bland demographic without any personality of it’s own. Or from a company that saw you as an interesting individual?
I know one thing for sure, and that is that people don’t fall in love with products and they don’t fall in love with brands. People fall in love with people. And they mostly fall in love with the personality’s of these people. I can give your company the face it deserves and the personality that attracts the right kind of attention.
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Standing out in the social soup is hard. YouTubers and Vloggers increasingly rely on shock tactics, sexy selfies and self-abasement. But, for many brands and charities such actions are an anathema and play against their brand values.
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